BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/Vancouver BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:Pacific Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:Pacific Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;VALUE=DATE:20210707 DTEND;VALUE=DATE:20210812 TRANSP:TRANSPARENT X-MICROSOFT-CDO-ALLDAYEVENT:TRUE SUMMARY:Building Resilience to Thrive - Business Foundations DESCRIPTION:Building Resilience to Thrive - Business Foundations \n\n\nPresented by: BC Chamber of Commerce & Gustavson School of Business \n\nREGISTER HERE\n\n\n\nWhat the presentation will cover:Developed in partnership with the University of Victoria\, Gustavson School of Business\, the new Building Resilience to Thrive - Business Foundations online course will take you through how to build a resilient business using case studies\, contemporary research\, and practical experience. This 6-week course will examine the fundamental building blocks of great business: strategy\, marketing\, people\, and processes\, presenting new material you won't want to miss! Better position yourself\, your team\, and your business for the future by building back stronger with strategy.This new course in Building Resilience to Thrive introduces new concepts to help your business with recovery\, resiliency\, and growth. It will be relevant to individuals/businesses that took the first course in the program as well as those that have not participated in the program yet.\nWhat attendees will take away/learn: Week 1 - Good Strategy A successful strategy has an essential logic structure which contains three elements. We explore what these elements are and how to execute them in your organization. Week 2 - Strategy CasesExplore successful strategy by looking at what big firms do well when implementing strategy and analyze the pitfalls to avoid in bad strategy implementation.Week 3 - Contemporary MarketingDiscuss the role that marketing plays in an increasingly\ndigital world and how this may impact your organization\nmoving forward.Week 4 - Building BrandsDelve into the foundations of building a strong brand\nusing a case study that explores the four dimensions and\nhow to excel in each one.Week 5 - Creating Values with CustomersCreate customer value through creativity and innovation.\nDiscuss where great ideas come from and how to turn them\ninto great products and services.Week 6 - Executing Marketing Look at how to bring products and services to market and\nhow we continually execute on the key elements\nof marketing. X-ALT-DESC;FMTTYPE=text/html:
Building Resilience to Thrive - Business Foundations \;
Presented by: BC Chamber of Commerce &\; Gustavson School of Business \;
REGISTER HERE
What the presentation will cover:
Developed in partnership with the University of Victoria\, Gustavson School of Business\, the new Building Resilience to Thrive - Business Foundations online course will take you through how to build a resilient business using case studies\, contemporary research\, and practical experience. This 6-week course will examine the fundamental building blocks of great business: strategy\, marketing\, people\, and processes\, presenting new material you won&rsquo\;t want to miss! Better position yourself\, your team\, and your business for the future by building back stronger with strategy.
This new course in Building Resilience to Thrive introduces new concepts to help your business with recovery\, resiliency\, and growth. It will be relevant to individuals/businesses that took the first course in the program as well as those that have not participated in the program yet.
What attendees will take away/learn: \;
Week 1 - Good Strategy \;
A successful strategy has an essential logic structure which contains three elements. We explore what these elements are and how to execute them in your organization. \;
Week 2 - Strategy Cases
Explore successful strategy by looking at what big firms do well when implementing strategy and analyze the pitfalls to avoid in bad strategy implementation.
Week 3 - Contemporary Marketing
Discuss the role that marketing plays in an increasingly\ndigital world and how this may impact your organization\nmoving forward.
Week 4 - Building Brands
Delve into the foundations of building a strong brand\nusing a case study that explores the four dimensions and\nhow to excel in each one.
Week 5 - Creating Values with Customers
Create customer value through creativity and innovation.\nDiscuss where great ideas come from and how to turn them\ninto great products and services.
Week 6 - Executing Marketing \;
Look at how to bring products and services to market and\nhow we continually execute on the key elements\nof marketing.