[Coffee & Commerce] Brand Management
Name: [Coffee & Commerce] Brand Management
Date: October 24, 2017
Time: 9:15 AM - 10:45 AM PDT
Registration: Register Now
Your Brand in a Complicated Marketplace
Presented by: Jeanette Jackson & Evan Kelly, Better Business Bureau
Jeanette Jackson is an energetic team leader and innovative thinker with broad experience in business development and strategic communications planning. She brings an expertise to organizations that require out-of-the-box thinking to solve problems and drive new business. She brings all of this and more to the BBB Communications Team to help deliver the stories and impactful public events that raise awareness of the Bureau and what it stands for. What the presentation will cover:
When it comes to managing your brand, there are more avenues to go down and boxes to check than ever before. The Better Business Bureau serving Mainland BC goes over numerous aspects of brand management and brand reputation. Gain insights into what makes a brand stand out to the public from the unique BBB perspective based on dealing with complaints and public relations pitching.
Who is the session for:
This session is for all businesses and business professionals.
What will member take away/learn:
- the importance of brand management
- the difficulties of building a brand
- your #1 key success factor
- the ROI of a great brand
- and complaints and public relations.
There is limited space for this Coffee & Commerce so register early to avoid disappointment!