Description

This is not your typical “how to use ChatGPT” training. As a business owner and leader in your association, you’ll walk away empowered to strategically harness AI for both immediate gains and sustained success.

During this interactive workshop, you will:

• Learn the Fundamentals of AI Strategy – Understand how AI can drive short-term financial stability and position your company for long-term growth.
• Explore High-Value Use Cases – See exactly where AI makes the biggest impact in small and medium businesses (SMBs), from operations and marketing to leadership and strategic planning.
• Develop a Practical AI Framework – Discover how to introduce AI safely and cost-effectively, protecting your intellectual property while avoiding exorbitant tech expenses.

By the end of this session, you’ll have a clear roadmap to confidently implement AI in ways that align with your business goals—without wasting resources or compromising data security.

Don’t miss this opportunity to stay ahead of the competition and future-proof your organization.

Takeaways:

You will leave this event understanding how AI can deliver a competitive advantage for your business:

• What can AI do for you (and where are its limitations).
• The unexpected non-technical skill that predicts AI competence.
• Using AI to reduce costs and improve operational efficiency.
• Using AI to improve sales and marketing outcomes.
• Unexpected ways innovative leaders use AI to drive long-term strategic growth.
• Key policies and guidelines to add to your employee handbook.
• Next steps to integrate AI into your existing operations.

Ideal For:

• Business Owners (SME to Mid-sized companies)
• C-Suite Executives (CEOs, COOs, CTOs, CMOs)
• Senior Leadership Teams
• Business Development, Marketing, and Growth Strategy Teams

Speaker:

Paula Skaper is a growth strategist, keynote speaker, and business advisor who empowers SMEs to accelerate revenue. Drawing on two decades of leadership experience and an advanced AI Mastery certification, she’s guided organizations—from startups to multi-million-dollar enterprises—through strategic planning, digital transformation, and data-driven decisionmaking. Her collaborative approach yields practical frameworks for thriving in fast-changing markets. A sought-after speaker on AI-driven growth and market innovation, Paula is based in Vancouver, BC. Learn more at PaulaSkaper.com.