Description

More than ever before, it is essential for companies to implement different marketing tactics into their marketing mix, in order to remain competitive and differentiate themselves from the competition. Promotional products are an excellent way to promote your brand and get noticed. They are memorable, help to develop a relationship with clients and leave them with a lasting impression of your brand. 

Promotional products are an effective advertising medium. In a study conducted by the PPAI, research discovered that 83% of consumers could recall an advertiser of a promotional product; while a mere 7% of consumers can recall the name of an advertiser after viewing a commercial on television.

Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste, see, hear and touch. Promotional products help to engage the client, leaving them with a lasting impression of your brand.

At this event you will learn about the many categories and uses of promotional products, the benefits and how to choose the right promotional product.