[Coffee & Commerce] Brand Management
October 24, 2017 (9:15 AM - 10:45 AM) (PDT)
Description
Your Brand in a Complicated Marketplace
Presented by: Jeanette Jackson & Evan Kelly, Better Business Bureau
Jeanette Jackson is an energetic team leader and innovative thinker with broad experience in business development and strategic communications planning. She brings an expertise to organizations that require out-of-the-box thinking to solve problems and drive new business. She brings all of this and more to the BBB Communications Team to help deliver the stories and impactful public events that raise awareness of the Bureau and what it stands for.
Evan Kelly is a communications specialist who uses his writing and marketing skills to raise awareness of the BBB brand in British Columbia. Prior to joining BBB he ran his start-up Public Relations firm Cannonfire Media and developed a roster of clients by helping them get their stories told. Before making the leap into corporate communications, Evan brought stories to the Vancouver airwaves for seven years through News1130 Radio. As the communications advisor for BBB, he handles all media relations issues and spearheads many other initiatives such as the National BBB Top 10 Scams Campaign and National Password Day.
When it comes to managing your brand, there are more avenues to go down and boxes to check than ever before. The Better Business Bureau serving Mainland BC goes over numerous aspects of brand management and brand reputation. Gain insights into what makes a brand stand out to the public from the unique BBB perspective based on dealing with complaints and public relations pitching.
Who is the session for:
This session is for all businesses and business professionals.
What will member take away/learn:
- the importance of brand management
- the difficulties of building a brand
- your #1 key success factor
- the ROI of a great brand
- and complaints and public relations.
There is limited space for this Coffee & Commerce so register early to avoid disappointment!
Pricing
Members: Free!*
Non-Members: $20
Beverages and treats from Cobs in Sunwood Square are provided.
Even though registration is free, it is required.
Members: Free!*
Non-Members: $20
Beverages and treats from Cobs in Sunwood Square are provided.
Even though registration is free, it is required.
October 24, 2017 (9:15 AM - 10:45 AM)
(PDT)
Tuesday, October 24, 2017
9:15 am - 10:45 am
9:15 am - 10:45 am
Categories
Coffee & Commerce
Tri-Cities Chamber
Coffee & Commerce
Tri-Cities Chamber
Registered Guests
9
9
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