Description

Digital Marketing: 
How To Boost The Return on Your Marketing Investment

Technologies for digital marketing are transforming how customers find and select companies. This is true for both direct to consumer businesses as well as business to business sales. Staying one step ahead of the game is imperative for companies if they wish to stand out and continue to see success.

Attendees will leave with a clear understanding of the digital marketing channels that might be right for them and learn about why digital marketing is so important to small businesses in today's economy. They will also learn how to assess their existing marketing solutions and how to build a marketing technology roadmap to help them achieve their goals.

This seminar is for business owners or senior marketing staff who want to learn how to generate more return from their marketing technology.


Agenda

9:15 am - Registration opens; light breakfast 
9:30 am - Seminar starts  

• Welcome remarks from Jill Tipping, President & CEO, BC Tech Association 
• Why digital marketing is important to small businesses
• Overview of different types of digital marketing programs 
• Accessing digital marketing investment 
• Building a marketing technology roadmap

Speakers

Robin Jones 
Robin is a career marketing executive with over 20 years' experience building and leading marketing teams. She is the Former Chief Marketing Officer at: Comm100, PayFirma and Quick Mobile 

Scott MacGregor 
Scott is a seasoned digital marketing and strategy professional with nearly 20 years experience. He has strong experience in search engine marketing, web strategy development, marketing automation platforms, CRM integrations and marketing technologies. 


*With all the news out there, we understand that there may be worry and confusion about the Coronavirus, please rest assured that we are following standards of infection control at our events.  We ask that if you feel ill or are showing any cold or flu-like symptoms, to refrain from attending this event as a courtesy to other attendees. Thank you!
Any issues, please contact Poppy on: 236- 862- 9728.