Description

Why Design Matters

Presented by: Anita Petersen of Technica Systems, Design Division
In addition to being a tech maven, Anita is a design and branding specialist who works with companies, non-profits and artists in the US and Canada helping to expand their brand potential. Anita has created campaigns for international and local companies and her work has been seen in Bed Bath and Beyond and Target Stores as well as trade shows in Birmingham, Bologna, Paris, Atlanta, New York and Los Angeles. 

What the presentation will cover: Did you know that first impressions are 94% design related? What does a potential customer think of your brand in the first 6 seconds? Do they want to know more or do they leave wondering what you do or if you are even good at what you do? Do you inspire them or leave them feeling flat?

Attendees will have the opportunity to submit their website, logo and marketing materials ahead of time and get feedback from Anita as well as attendees. We'll talk about the good...and the not so good...and leave you with a least 4 tips to instantly make your brand pop.

Who is the session for: Business owners and entrepreneurs who want to stand out from the competition and make more sales.

What will member take away/learn: A deeper understanding of how design affects potential customers and simple ways to improve their brands WOW factor.