Description

SMALL BUSINESS WEEK

The Power of Sponsored Content


You must register to receive the Zoom link.

Presented by: Marianne LaRochelle | Key Account Manager | Glacier Media, Tri-City News  
Manny Kang | Director of Digital Sales | Glacier Media 
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What the presentation will cover:

• The value of sponsored content as part of a successful media plan
• What kind of sponsored content is most successful
• Different types of sponsored content

Who this session is for:

• Business Owners who are passionate about the product or services they provide and
  have a story to tell.
• Marketing/Advertising professionals who want to reach their target audience with
  engaging information.
• Business Owners who are looking for creative ways to have their message stand out on
  line.

Attendees will takeaway:

• Why Sponsored content is an effective form of advertising.
• What makes engaging sponsored content
• How you can leverage your brand by partnering with a trusted publisher

 

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Marianne LaRochelle | Key Account Manager | Glacier Media, Tri-City News

Marianne is a passionate marketing professional with over 20 years of experience in sales and marketing including broadcast, print and on-line advertising. She is recognized for being a strong strategist and finding creative solutions to her client’s marketing needs. Marianne has been a part of the Tri-City News team for the past 15 years and works with businesses to develop effective advertising campaigns utilizing the full suite of Glacier Media’s products and service.


Manny Kang | Director of Digital Sales | Glacier Media 

He is known as “Marketing Manny” and brings almost 15 years of marketing experience for offline and online marketing strategies. For the last 3 years plus, Manny has been with Glacier Media Digital which has become one of the largest digital media agencies in BC. He works with business owners and his sales teams to develop marketing strategies with a primary focus on digital marketing/advertising. Along with strategies such as search, social media, content development he also works closely with local companies to establish PR placements with local publications such as the Tri-City News, Business In Vancouver, Vancouver is Awesome and many more. Manny does not believe in “work + life balance” and says we all need to flip that to “life + work balance” and is a proud Dad with 2 young children and attributes staying young with the kids for much of his creative flow.